New Kid on the Block – Lidl


Richmond, Virginia – we have a New Kid on The Block and his name is Lidl.  I have discussed grocery store comparisons in the past & you can find that post here. But, I wanted to dive into Lidl and how it compares to Aldi.


Lidl is part of the Schwarz Group, the fifth-largest retailer in the world with sales of $82.4 billion. They began in 1973 and expanded across Europe before announcing they will launch their United States headquarters in Arlington, Virginia.  Currently, they operate over 10,000 stores in 27 countries (


Similarities – Lidl and Aldi are both German based companies and have a zero waste and savings approach for their target consumer.  Both stores of display products in their original delivery cartons, which isn’t as aesthetically pleasing to some but allows the staff to easily interchange products and refill.  They agree on minimal staffing philosophies which increase wages for employees.  They both carry home and clothing items as well in a rotating sale area.

Major differences- you don’t need to find a quarter to access your cart at Lidl and unless you bring your own bags you will get paper packed for you by a staff member.  You will notice more brand names at Lidl that are common to Americans already.   Lidl has more options on the shelf, but the store is double the size.  Lidl has a massive wine selection and a store employee shared that you will be able to taste samples somewhat regularly, like you get at wholesale companies like BJ’s/Costco.  Lidl has a bakery in the store which people seemed very interested in while we were checking it out.


What I am sure what you mostly want to know about is price comparison – in viewing both sale ad’s and visiting both stores in person this weekend I believe Aldi is cheaper overall.  The items we buy weekly – eggs, milk, yogurt, meat, cheese, fruits, and veggies – were all cheaper at Aldi.  I didn’t compare every single item in both stores, so don’t spear me if you saw one or two items for cheaper, I compared our frequent healthy purchases and the overall cost.

Call me old fashioned, but I like the small feel of Aldi.  I enjoy being responsible for putting my cart back to retrieve my quarter.  I like teaching my boys that you put things back where you find them and taking responsibility as a shopper for the cleanliness of the parking lot and cart area.  I support the store charging for their paper bags to encourage shoppers to use their own reusable from home.  The best part of Aldi is being able to get in and out of the store in 30 minutes with both kids and feed my family healthy options for less than 90 dollars a week.  While the store is small and doesn’t have 500 options for crackers, I applaud the simplicity of a few choices.


Grocery shopping doesn’t need to be an all day affair or drain your bank account. Richmond has learned this lesson and regardless of whether your Team Aldi or Team Lidl or a combination of both, its awesome to have two great options that are so very affordable in our backyard. We are so glad to have these German based companies in our community.

I am excited to hear your thoughts our newest grocery store in Richmond and whether you will be back!





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  • Reply
    August 5, 2017 at 10:00 pm

    I’ll be honest – I shop at my Kroger and I’m trying to remember where the closest Aldi is so I can’t relate to your comparison. BUT I will say this – we just got a Lidl down here a few weeks ago and I finally managed to pop in the other day and I thought it was weird. I was mostly checking it out – I would have purchased something if it caught my eye – but the whole layout was a little odd to me. I was, however, EXTREMELY impressed with the bakery section! I can actually see me dropping in there, if I’m in the area, and picking up a loaf of bread because everything looked amazing! The wine selection was pretty decent but, I’m a wine snob so I come at that with a slightly different perspective. Guess I need to pop into the Aldi closest to me for comparison. I HAVE heard some of my friends say that Lidl was pretty cheap but I don’t know where they were shopping before.

    And I agree with you. I didn’t know you had to pay to “rent” a cart at Aldi but I think that’s pretty brilliant! And, I always bring my own bags so I’m totally down with paying for bags if I forget them. Kroger actually gives me a 5 cent per my own bag discount and I think I have 10! haha! #cheapdate

    Thanks for this comparison! I had actually wondered what all the hype was about. 🙂

    • Reply
      August 8, 2017 at 2:23 pm

      🙂 Would love to know your thoughts on Aldi !!Target does a bring your own bag discount of 5c too!!!! Whats your fave wine? Im not a wine snob, but my go to is usually
      Pinot Grigio or the all time Erin Fave, Champagne!!! 🙂

  • Reply
    August 11, 2017 at 10:47 am

    I went to Lidl for the first time on Monday and was impressed. It’s been awhile since I last went to Aldi (because I wasn’t impressed 2-3 times in a row, I stopped going. If they’ve turned things around, I guess I should try again). Anyway, what I liked about Lidl was all the fresh produce was high quality, bakery looked great, and their meat looked high quality. I bought some but threw it in the freezer (I don’t eat much meat) so haven’t tried it yet. I also liked that they had some novelty items…Icelandic Skyr, for example…and some premade options when is a huge timesaver for me (salads, etc). Generally speaking, I buy very few canned/boxed/frozen items which I think is where Aldi shines but it doesn’t fit my buying style.

    • Reply
      August 14, 2017 at 8:25 pm

      Totally curious what is it about the aldi store you don’t like ? I’m intriqued by how we all look for different things in shopping experience!

  • Reply
    Friday Favorites- 8/11 - Virginia Bloggers
    August 11, 2017 at 11:16 am

    […] Lidl is the newest grocery store to land in Richmond. Here’s what you need to know. […]

    • Reply
      August 16, 2017 at 12:19 pm

      Thanks Virginia Bloggers! So honored to be a member of this supportive and wonderful community!!!!

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